Amazon redshift mailchimp12/2/2023 It was so cheap at first ($20/month)! But then, I had the “genius” idea of putting a lead generation form on our checkout page. Everything loaded using JavaScript and AJAX - so smooth! My love for Mailchimp ended abruptly when we crossed the 2,000 subscribers mark, and we had to start paying them. I loved Mailchimp’s interface, especially coming from Aweber. Soon, there was no longer a need to sync our Etsy products to our newsletter, as we started selling ebooks and video courses through our own website. “The riches are in the niches”, they say, and Lindsey had found her niche. Our blogging audience kept growing, so Lindsey moved away from doing custom work and started instead focusing on teaching people how to do art and calligraphy. I don’t remember much from using Aweber, just that their interface seemed outdated and somewhat complicated to me, but the Etsy sync was a must for us! The Aweber website didn’t look this modern just a few years ago. Mailchimp definitely had the sleek interface going for it, but Aweber had the option to sync your Etsy shop with your newsletter to display your latest products, so Aweber won our hearts. In 2013, the main email delivery services for newsletters were Aweber and Mailchimp. It was time to move on from our dear zombie friend. Soon our list was nearing 1,000 subscribers, so Feedburner would not do the trick anymore. But then again, it was free *forever* and we only had 100 people reading … so who cared, right? Aweber and its awesome Etsy integrationĪs Lindsey blogged more and more about calligraphy, she found a niche of readers eager to learn how to create beautiful handwriting. That meant that if Lindsey included a large picture in her post, it would completely distort how the email looked. Every time Lindsey published a new post on her blog, 100 people would get email notifications right away! However, the main con of Feedburner is that you have no customization options for how the emails will look, or how soon they will send after publishing a blog post. We quickly setup a Feedburner account, and happily saw our subscriber list grow to 100 readers over the next few months. But hey, it was free (forever)! And it got the job done! Feedburner was still available and active, but Google had abandoned its development a long time ago. ![]() Now, this was around 2013, and by then Feedburner had already become the “zombie” that it is today. A quick Google search - and a desire to be economical - led me to Feedburner. One of our first challenges was to create a mailing list to send new blog posts notifications to our readers. I would help Lindsey implement whatever thing her website needed. Enter Feedburnerĭuring this period, I was PhD student by day, and web developer by night. She focused on the hand-lettering and calligraphy process behind them. Along with the shop, we created a WordPress website ( ), and Lindsey started blogging about the process of how to make wedding materials. Lindsey called her Etsy shop “ The Postman’s Knock“, in allusion to the fact that a postman would be delivering the invitations she made. This is us in Peru in 2017, posing in front of my parents’ house. Lindsey was not content with her job, so she decided to start her own business designing and calligraphing wedding materials. A coworker at Lindsey’s job mentioned that she made some money on the side selling calligraphy. Lindsey ended up working as an office manager for a software company in downtown Boulder. After university, we moved to Boulder, Colorado, so I could pursue a PhD in Engineering. At the time, Lindsey was a recent graduate of the University of Kansas with a bachelor’s degree in English. In the Beginning…īack in 2012, my wife, Lindsey, started an Etsy shop to sell custom wedding invitations. ![]() I want to start the Boldermail blog - this is my first post! - with a story about how we ( my wife and I) went from using Feedburner to developing our own email marketing plugin for WordPress.
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